Retail Marketing Manager (FMCG)

Location
England,Merseyside
Salary
£35000 - £40000 per annum + Inc Car/Car Allowance+Bonus 20%
Posted
01 August 2017
Closes
29 August 2017
Ref
7015016
Contact
Nicky Price
Job Function
Brand / Product, Marketing
Contract Type
Permanent
Hours
Full Time
My client, a large fmcg business based in Liverpool is recruiting a Retail Marketing Manager to join their marketing team. This is a new position to launch new products into the 4 major multiples, taking the brand forward. You must have some experience of retail marketing/brand and product marketing background within a fmcg/consumer environment.

Key Responsibilities:
Managing all marketing for the company and activities within the marketing department for the retail section
Developing the marketing strategy for the company in line with company objectives
Co-ordinating marketing campaigns with sales activities
Overseeing company's retail marketing budget
Creation and publication of all marketing material in line with marketing plans
Planning and implementing retail promotional campaigns
Developing and managing relationships with key retailers
Manage and improve lead generation campaigns, measuring results
Involvement and responsibility for brand management and corporate identity
Preparing online and print marketing campaigns
Monitor and report on effectiveness of marketing communications
Creating a wide range of different marketing materials
Working closely with design agencies and assisting with new product launches
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
Analysing potential strategic partner relationships for company marketing

Skills Required:
Educated to Degree level
Must have some experience of retail marketing, trade marketing, product and brand management within a fmcg/consumer environment
Experience of launching products within the 4 major multiple retailers (tescos, asda, sainsburys and morrisons) - Essential
Able to build relationships with retailers and stakeholders
Strong analytical and project management skills
Confident and dynamic personality
Strong creative outlook
Strong presentation skills using Microsoft word, excel and Powerpoint
Salary Package:
Salary £35k basic + Car/Car Allowance + 20% Bonus
25 days holiday + bank holidays
Flexible hours (37.5hrs)
Pension up to 10%
Death in Service
Healthcare
Discounted gym membership
Laptop
Mobile

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