Technical Digital Marketing Developer

Southampton, Hampshire
28 July 2017
26 August 2017
Job Function
IT / Technical, Marketing
Contract Type
Full Time

The organisation

This fast paced and dynamic consumer business on the South Coast is looking for a marketing minded Technical Digital Developer to be the lynch pin between the customer and the business to drive personalised and profitable relationships. 


The Role

From concept to delivery, with the use of technical skills and knowledge of data, the Technical Digital Developer will develop first class customer led solutions. Using their skills in HTML, CSS, Javascript and SQL to develop first class digital marketing solutions this role will execute and manage the business' suite of customer marketing activity via all digital platforms, ensuring the customer's experience of digital marketing campaigns are positive.

Responsibilities will include:

  • Maximising the customer's experience of our digital marketing programs. Ensuring a highly personalised, enjoyable and valued experience through the customer journey.
  • Collaborate with teams across the business to deliver changes and improvements to current customer led campaigns, as well as work on new projects.
  • Develop advanced enhancements for customer programs to drive customer engagement and agreed business targets.
  • Technical solution development of new Digital Campaigns across chosen marketing channels, primarily Salesforce Marketing Cloud.
  • Automating customer programmes and processes, track customer behaviour and implement necessary changes.
  • Keep up to date with industry best practice.
  • Build on our day to day supplier relationship with Marketing Cloud solution. Particularly focusing on technical resolutions.
  • Provide a Marketing Service to the business, working collaboratively with the various marketing and IT functions of the business to improve everything we do.
  • Provide insight back to the business and challenge what we do.
  • Contribute to improving the business marketing strategy as a whole, and support the development of digital marketing campaigns in collaboration with key business areas.

The candidate

You will require the following skills and experience:

  • Advanced understanding of technical code and fundamentals of code structure
  • Development skills in SQL, Javascript, HTML, CSS.
  • Knowledge of advanced digital customer systems (personalisation or segmentation systems or code), that create conditions that govern the presentation of content to customers.
  • A keen interest in coding technical solutions and developing what we currently have.
  • A creative approach - committed to innovation and a flair for problem solving
  • A keen interest in eCommerce and Digital Marketing
  • A curiosity for customer experience and building experiences through digital platforms
  • A passion for the customer journey
  • Educated to degree level, or equivalent
  • Ability to explain technical solutions to non-technical business users
  • Experience with leading customer marketing and/or customer systems experience (Oracle, Salesforce, Adobe, Silverpop or similar level) - would be an advantage

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