Senior Marketing Executive - CRM

England,West Yorkshire,Leeds
£28000.00 - £32000.00 per annum
27 July 2017
25 August 2017
Samantha Peet
Job Function
IT / Technical, Marketing
Contract Type
Full Time
Senior Marketing Executive - CRM
£28,000 - £32,000 - depending on experience
West Yorkshire

A leading Financial Services organisation based in West Yorkshire.

Due to an increase in activity, my client is looking for a customer focussed and ambitious Senior Marketing Executive with strong CRM focus/experience to support in the development of B2C customer communication planning, using data and insights to drive decisions and outcomes. This role will be involved in the whole process of producing a customer communication journey, from conceptualising and exploring ideas, to gathering insights and presenting proposals.


* Tailoring communications to customers based on segmentation
* Ensure the customer communications plans are delivered on time, and meet the original objectives set
* Analyse campaigns to build on successes and learn from the failures to ultimately improve customer experience and retention
* Ensure existing approaches to customer messaging are incorporated
* Commissioning insight to inform customer contact plans, messaging, objectives and channels, allowing data/customer driven decisions to be made
* To ensure that the CRM data/insight requirements are clearly documented and socialised amongst the relevant audiences
* Interpret data produced by the Insights team and ask further questions where necessary
* To produce case studies after each project to ensure best practice and results are captured and shared across the wider team

Personal Profile

* Previous experience within a CRM role, have a strong understanding of customer lifecycle management
* Ability to interpret data and analyse campaigns to produce tangible data/insight reports
* Excellent communicator (verbal and written) who excels at building mutually beneficial relationships
* Ability to manage project delivery through internal and external stakeholders
* Strong analysis, influencing and decision-making skills Comfortable with a fast moving working environment
* Good understanding of data-driven marketing

This opportunity would best suit an analytical and customer focused Senior Marketing Executive with experience
working in a CRM based position in the financial services industry.

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