Senior Digital Marketing Executive

Carter Murray
£40000 - £45000 per annum
26 July 2017
24 August 2017
Hannah Taylor
Job Function
Contract Type
Full Time
NEW Senior Digital Marketing Executive role with progressive law firm.

The Senior Digital Marketing Executive will have overall responsibility for all management of and marketing delivery through the firm's digital channels in support of the firm's brand and client development strategies, with a particular focus on driving internal engagement.

You will work closely with Partners and other lawyers, as well as relevant colleagues from Brand Marketing & Sales (BMS), and Knowledge Information & Data, the focus of this role is to fully exploit all external digital channels available to the firm to, position the firm to its target market(s), and facilitate business development at all levels.

* Responsible for the development and delivery of an integrated firmwide and multi-layered digital and content marketing strategy linked to business needs
* Act as "the voice of digital marketing" for BMS, and the firm at large, always considering the digital angle/application to any brand, marketing or sales activity
* Spearhead the application of digital to firmwide marketing campaigns
* Engage the partnership for input into the continual development of the digital content and functionality of the website, reacting positively to their concerns and addressing their needs
* Support the Graduate Recruitment and wider People & Talent Development teams in the use of digital to meet their specific requirements
* Responsible for developing, managing, and implementing future phases of the firm's website rollout
* Delivery of firm communications through digital channels, both internal and external
* Responsible for exploiting and developing the website in line with the changing technology landscape
* Provide analysis of traffic and user statistics on a quarterly basis, and react to that information to improve digital performance
* Regularly communicate to BMS and other teams the benefits of using digital to maximise the impact of a pitch or event

Successful candidates will have digital marketing experience from the professional services with strong relationship building skills with people at all levels. You will be familiar with Sitecore Content Management System, or something similar and proficient in working with multimedia, including video and photo. You will have experience in reporting and analytics, including Google Analytics and CMS-based analytics, and using the data to influence future digital strategy.

SR Group is acting as an Employment Agency in relation to this vacancy.

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