Strategic Franchise Director

Recruiter
Location
Switzerland,Geneva
Salary
Negotiable
Posted
26 July 2017
Closes
24 August 2017
Ref
1629000
Contact
Wendy Gray
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Key responsibilities;-

* represents international player needs and insights and makes recommendations to optimise franchise, product and services strategy to senior leadership and studios
* responsible for building long term analyses of market trends within International marketing organisation (partnering with Insights team)
* delivers compelling competitor analysis
* influences strategic marketing investment decisions
* works with the Global Brand and Demand Planning on informing demand forecasts and commercial targets for long term brand lifecycles
* informs international pricing and editions/content strategy
* partners with the Global Brand teams on long term KPI setting for franchise and evaluation

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