Senior Marketing Manager - Premium Spirits/Drinks

London Area
c.£65K-£75K + Car Allowance + Exceptional Benefits
25 July 2017
23 August 2017
Contract Type
Full Time

Senior Marketing Manager - Premium Spirits/Drinks
c.£65K-£75K + Car Allowance + Exceptional Benefits

Hands-on experience in the travel retail sector is essential for this challenging new role in the premium spirits industry working on this global brand icon admired across the world.  Working cross-functionally alongside brand and commercial teams across multiple geographies, you'll use consumer & shopper insight and your understanding of different markets, channels and customers, to build a powerful growth strategy for the brand, supported by effective activation plans and equity building initiatives.  We're looking for someone who is passionate about brilliant marketing, commercially savvy and results-driven with exceptional influencing skills; someone who can bring creativity and innovative thinking to every aspect of the mix supported by a significant budget and a roster of agencies.  A member of the marketing leadership team for this business area, you will also play a key role in shaping the broader business agenda and team development, helping to create a culture where brilliant execution is a way of life.

Key Accountabilities

  • Driving significant revenue growth for the brand portfolio and category using your sizeable A&P budget to build equity and develop winning brand strategies and activation plans.
  • Developing growth drivers from retail visibility to digital media, constantly striving for breakthrough creative to beat the competition with innovative, differentiated and commercially relevant plans.
  • Adapting brand activation platforms and toolkits in line with Global brand guidelines to enable local activation of all initiatives.
  • Working cross-functionally to instil on-going consumer/shopper/customer curiosity leading to transformational marketing success and a real grasp of what works for the customer and shopper.
  • Aligning teams and agencies around an inspiring vision and grounded focused brief.
  • Develops effective strategies that make the business an indispensable partner to key retail customers.

Our Ideal Candidate
This challenging role needs a super smart, brand passionate consumer marketer who thrives on a challenge and has ambitions to reach the highest level.  With a proven track record of driving growth in the travel retail sector - drinks, cosmetics, fragrance, confectionery, premium gifts - you will need to demonstrate the marketing flair, commercial acumen, and exceptional interpersonal and stakeholder management skills required to initiate, develop and implement innovative brand strategies within a complex and demanding market environment.

Key Skills & Attributes

  • With a proven track record driving brand growth, you will demonstrate the marketing flair, commercial acumen, and excellent inter-personal skills required to initiate develop & implement innovative brand strategies within a complex and challenging market environment. 
  • Ability to operate in a highly competitive and highly visible environment managing brands across multiple channels in duty free/travel retail environments.
  • Deep understanding and curiosity around the complex motivations of shoppers, consumers and customers in different geographies.
  • Proven track record of inspiring external agencies to develop superb brand building initiatives across the portfolio. 
  • Excellent marketing knowledge with a continuous improvement approach in line with new insights and changing market dynamics.

We know this role is challenging and needs very specific skills and experience, but roles like this do not come up often.  If you are up to the challenge, please e-mail or call Adam Tarsh now.

Client Summary

A true blue-chip premier league global FMCG business which has always prided itself on its ability to build strong global brands with a constant stream of innovation and highly creative heavyweight A&P activity. The culture is demanding and challenging and high levels of personal commitment and performance are expected but in return the rewards and opportunities for career development internationally are superb.

The Tarsh Partnership is committed to finding the right roles for talented candidates. We are a leading name in marketing recruitment. We have extensive marketing and insight recruitment experience working with brand management, communications, category management and insight/research specialists. If you would like to discuss this role or any other roles that might be suitable, please e-mail or call us now.


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