Interim Loyalty CRM Manager

England,London,South London
£230 - £260 per annum
21 July 2017
18 August 2017
Emily Matthews
Job Function
Contract Type
Full Time
Key Responsibilities:

* Own the management of a wide variety of onsite, email and direct mail loyalty campaigns. Examples of these campaigns could include: Bonus points offers and promotions, retention, customer education around the loyalty program etc.
* Define, lead and implement strategy to create inspiring, relevant and personal connections to the company using data to shape the plan to meet Sales targets.
* Brief and manage agencies to develop creative for loyalty campaigns.
* Continuously monitor and analyse campaign performance and look for testing and optimisation in order to improve campaigns' efficiencies.
* Work closely with internal & external data teams as well as insight teams to create compelling cross-channel campaigns.
* Plan campaigns with loyalty program team lead to optimise campaign visibility and ensure operational resource in Prague is available.
* Closely liaise with stakeholders and account managers from the external loyalty partner.
* Lead promotions supporting retail events in collaboration with the internal retail event teams.
* Ensure that all campaigns meet both internal and the external partner's brand guidelines as well as communication objectives.
* Identify industry best practice within onsite, email and direct mail Loyalty Marketing and benchmarking own initiatives against competition.
* Part of a wider team and will be encouraged and expected to contribute to broader discussions about Loyalty Marketing and share learning.

Key Skills:

* Demonstrable Loyalty/ CRM experience, ideally within a large ecommerce or retail environment.
* Exceptional project & process planning experience.
* Must have a strong commercial & analytical outlook .
* Ability to manage project delivery autonomously through internal and external stakeholders.
* Ability to work at a fast pace, while managing competing priorities.
* Ability to work both independently and in a team-oriented, collaborative environment is essential

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