Brand Manager

Location
England,Middlesex,Staines
Salary
£50000 - £65000 per annum
Posted
03 July 2017
Closes
31 July 2017
Ref
13821682/001
Contact
Dean Hayman
Job Function
Brand / Product
Contract Type
Permanent
Hours
Full Time
Manage the development and implementation of the brand strategy utilising consumer insight raising brand internally and externally based at the head office near Staines.


Client Details

Our client is a award winning, leading household name who are continuing a journey of change within the business developing market breaking propositions with the customer at heart. They have a defined and structured career path and look to maximise its employees potential. The Brand Manager role will be based at the head office near Staines.


Description

The Brand Manager will build brand momentum working closely with the product and propositions team and utilising key insight to develop the brand, key responsibilities include:

* Proposition and brand strategy development - developing key USP's

* Working side by side with Product development and proposition teams utilising consumer and competitor insight to ensure continued development and improvement, running monthly workshops, develop brand road map and ensuring development is on track for upcoming launches and following up on consumer insight to support future development

* Development of brand propensity targeting and using key learns for strategy development

* Run weekly and monthly brand clinics and surgery's - educating internal teams in brand changes improvements and upcoming enhancements

* Briefing insight and analytical team to create reports around brand perception, desirability and devise strategy from this insight

* Develop brand maps and brand metrics, monitored NPS score

* Develop framework for brand positioning and future activity - Promotions, key messaging etc

* Brand guardianship

* P&L and budget management

* Key stakeholder management


Profile

To be right for the Brand Manager role you will have developed a brand from creation through to market delivery, you will have worked with creative brand agencies creating specific briefs and managing brand campaigns. You will have a strong understanding of the overall marketing mix and how to interrogate data and research to get the key insights that will help drive forward the brand in the market.


Job Offer

Salary on offer is up to £65,000 plus car and benefits

More jobs like this