Senior Direct Marketing Officer

23 June 2017
21 July 2017
Tamsyn Morgan
Job Function
Contract Type
Full Time
Direct Marketing contract available for 9 months with potential extension to 12.

Client Details

High profile charity based in Bedfordshire


* Devise the annual strategy, media and communications plan for financial products that deliver significant income to the organisation to ensure continuing income from members and supporters.

* Plan and deliver multi-channel fundraising and supporter communications that target defined audiences in order to showcase the work of the charity and deliver maximum ROI.

* Ensure that fundraising communications meet all legally required standards as a minimum to mitigate brand and reputational risks.

* Forecast and manage expenditure budgets to achieve targets and deliver income.

* Identify and drive forward proposition development, innovation and testing within product areas and communication channels.

* Define the audience strategy for specific products to ensure supporters receive relevant messages via relevant channels to maximise engagement and return on investment.

* Brief and manage external suppliers to ensure all activity delivered is of the highest standard, legally compliant and meets brand guidelines.

* Lead direct marketing campaigns and projects using the project management framework and other formalised briefing processes to deliver them on time and to budget.

* Build strong relationships with internal support teams to influence and enable the delivery of direct marketing campaigns in a timely and cost efficient manner.

* Analyse and report campaign and product performance so that key stakeholders are up-to-date with progress against financial targets.


Essential knowledge:

* Excellent understanding of the steps involved in planning and delivering multi-channel direct marketing campaigns

* Direct marketing sector developments, legal requirements and best practice

* In depth knowledge of direct marketing techniques - testing, profiling, segmentation, return on investment, cost per contact etc. to achieve the most effective campaign results

* Charity sector developments and best practice

* MS Office systems.

Essential skills:

* Excellent communication skills to elicit great team working to deliver campaigns

* Ability to inspire others

* Ability to provide a strong leadership presence in meetings

* Ability to manage complex budgets

* Comfortable with analysis and metrics to constantly improve campaign performance

* Excellent attention to detail

* Strong creative sense and able to assess the measures that will maximise response

* Self motivated and able to take the initiative

* Excellent organisational, time management, planning and productivity skills

* Ability to create compelling propositions for our target audiences

Essential experience:

* Track record of successfully delivering end to end multi-channel direct marketing campaigns on time and to budget

* Working within a dynamic, high profile environment and meeting tight deadlines.

* Leading multiple stakeholders and internal departments to deliver campaigns.

* Project and campaign management.

* Working independently or as part of a team

* Writing briefing documents for creative work and project delivery

* Managing external suppliers

* Interpreting data and trends, with the ability to analyse and report on results

* Managing conflicting priorities

Job Offer

£26,000 - 27,500 pro rata

9-12 month FTC

Part time hours a possibility

Flexible working hours available

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