Senior Direct Marketing Officer

Location
England,Bedfordshire
Salary
Negotiable
Posted
23 June 2017
Closes
21 July 2017
Ref
13837507/001
Contact
Tamsyn Morgan
Job Function
Marketing
Contract Type
Contract
Hours
Full Time
Direct Marketing contract available for 9 months with potential extension to 12.


Client Details

High profile charity based in Bedfordshire


Description

* Devise the annual strategy, media and communications plan for financial products that deliver significant income to the organisation to ensure continuing income from members and supporters.









* Plan and deliver multi-channel fundraising and supporter communications that target defined audiences in order to showcase the work of the charity and deliver maximum ROI.







* Ensure that fundraising communications meet all legally required standards as a minimum to mitigate brand and reputational risks.







* Forecast and manage expenditure budgets to achieve targets and deliver income.







* Identify and drive forward proposition development, innovation and testing within product areas and communication channels.







* Define the audience strategy for specific products to ensure supporters receive relevant messages via relevant channels to maximise engagement and return on investment.







* Brief and manage external suppliers to ensure all activity delivered is of the highest standard, legally compliant and meets brand guidelines.







* Lead direct marketing campaigns and projects using the project management framework and other formalised briefing processes to deliver them on time and to budget.







* Build strong relationships with internal support teams to influence and enable the delivery of direct marketing campaigns in a timely and cost efficient manner.







* Analyse and report campaign and product performance so that key stakeholders are up-to-date with progress against financial targets.


Profile

Essential knowledge:



* Excellent understanding of the steps involved in planning and delivering multi-channel direct marketing campaigns





* Direct marketing sector developments, legal requirements and best practice





* In depth knowledge of direct marketing techniques - testing, profiling, segmentation, return on investment, cost per contact etc. to achieve the most effective campaign results





* Charity sector developments and best practice





* MS Office systems.









Essential skills:



* Excellent communication skills to elicit great team working to deliver campaigns





* Ability to inspire others





* Ability to provide a strong leadership presence in meetings





* Ability to manage complex budgets





* Comfortable with analysis and metrics to constantly improve campaign performance





* Excellent attention to detail





* Strong creative sense and able to assess the measures that will maximise response





* Self motivated and able to take the initiative





* Excellent organisational, time management, planning and productivity skills





* Ability to create compelling propositions for our target audiences







Essential experience:

* Track record of successfully delivering end to end multi-channel direct marketing campaigns on time and to budget





* Working within a dynamic, high profile environment and meeting tight deadlines.





* Leading multiple stakeholders and internal departments to deliver campaigns.





* Project and campaign management.





* Working independently or as part of a team





* Writing briefing documents for creative work and project delivery





* Managing external suppliers





* Interpreting data and trends, with the ability to analyse and report on results





* Managing conflicting priorities


Job Offer

£26,000 - 27,500 pro rata

9-12 month FTC

Part time hours a possibility

Flexible working hours available

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