Senior Marketing Executive

Location
England,Warwickshire,Leamington Spa
Salary
£30000 - £35000 per annum
Posted
22 June 2017
Closes
20 July 2017
Ref
6998908
Contact
Sam Allen
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
The Senior Marketing Executive will primarily be responsible for:

* Managing all campaign activity to generate leads for the now: proposition Sales team including e-mail, Direct Mail, online advertising and paid for social media
* Keeping the website updated and acting as the central conduit for all digital Marketing activity
* Organising the company's presence at all exhibitions and events
* Maintaining the current Google Adword campaigns and researching potentially new keywords to drive convertible traffic
* Researching which awards the company should be entering and managing the nomination processes where appropriate
* Developing relevant case studies to support the Sales team
* Managing the integrity of the data held in Salesforce.com and ensuring it is fit for purpose
* Assisting with managing and monitoring the company's social media presence
* Supporting the implementation and management of internal communications
* Reporting on campaign success using Google Analytics and Salesforce.com
* Supporting the Marketing team with Ad hoc projects from time to time as required

Experience / capabilities

Essential

* Five or more years' experience in a similar B2B Marketing role
* Experience of working in an SME environment
* Knowledge of using several communication channels to drive leads for a Sales pipeline
* Excellent copywriting skills
* Great organisational skills
* Experience of Salesforce.com or a similar CRM
* Experience of using Forfront, Mailchimp or similar
* Understanding of Google Adwords and Google Analytics
* Knowledge of using Twitter and Linked-in in a lead generative capacity including sponsored tweets and posts

Desirable

* Experience of the financial services industry

Marketing degree or equivalent CIM qualification

Reed Specialist Recruitment is an Employment Agency and an Employment Business for permanent and temporary recruitment. In response to your application Reed will contact you by phone, email or SMS to discuss it and related opportunities. You can opt out at any time using the links provided.

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