CRM Executive

Recruiter
Location
England,London
Salary
£30000 - £36000 per annum + Benefits
Posted
09 June 2017
Closes
07 July 2017
Ref
SB9993
Contact
Sophie Bryce
Job Function
IT / Technical
Contract Type
Permanent
Hours
Full Time
Company

We are recruiting for an innovative fast growing credit card business based in central London. They are extremely big on values and look to connect with inspiring individuals who want to be a part of their developments in the credit card sector. The business has developed a product range to offer near-prime customers the ability to build, or re-build, their credit history. Over 70% of their new own brand customers see their credit rating improve in the first year of holding their cards and we have welcomed over 1.5 million customers since they launched in 2002.

Role Purpose

This role sits within the central marketing team and reports to the Senior Digital CRM Manager. The role holder is accountable for the planning, creation, testing and execution of multi-channel digital campaigns (always on and trigger). This involves working across both the Own and Co Brand business units and areas (Acquisition, ECM, eServicing) to deliver the teams commercial objectives.
End-to-end management of digital marketing email and SMS campaigns via the CRM platform (Salesforce Marketing Cloud/Exact Target)

Key Accountabilities



* Management of stakeholders and all sign off processes
* Working with internal and external teams when appropriate to work effectively, to tight deadlines and to the best standards
* Feed into planning and strategies and best practice
* Define and implement best practice for campaign delivery including: copy writing (spam, keywords, etc.), knowledge of html template structure, responsive design, frequency and deliverability
* Promotional campaign strategy and build of the drive customer to the eServicing portals
* Build and execute on AB testing strategies
* Platform configuration including: one-time, recurring, automated, triggered and dynamic content campaigns
* Load, edit and send HTML emails (paste html) and use base template (WISIWIG)
* Use litmus testing: email client and device
* SMS creation, including personalisation (AmpScript)
* Data mapping data sets to email and SMS campaigns
* Troubleshooting and logging platform issues and defects with internal and external resolution teams
* Creating and maintaining a library of html, graphic and dynamic content components for WISIWIG campaign delivery
* Run reporting and analysis on campaign and business unit levels as well as provide insights into building conversion rates across digital channels
* Support through the delivery of digital projects including: Finding solutions to requirements, task delivery and testing



Skills and Experience

* Proven experience managing multiple stakeholders
* Salesforce Marketing Cloud/Exact Target
* Campaign planning/scheduling
* HTML and CSS skills
* Return Path testing suite (including litmus)
* Knowledge of customer experience across channels
* Strong written and verbal communication skills
* Proven knowledge of Marketing campaign and sales processes and products development; communications development; and financial services regulatory requirements

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