Content Marketing Manager - B2B

England,Greater Manchester,Manchester
£50000 - £55000 per annum + Bonus
31 May 2017
29 June 2017
Nicky Price
Job Function
IT / Technical, Marketing
Contract Type
Full Time
My Client is looking for a Content Marketing Specialist with the ability to write and edit content for a wide range of marketing communications.
The ideal applicant will be an extremely talented, passionate and detailed writer who will aid in the planning, development, generation and implementation of the content marketing strategy.

Does the following sound like you?

You are incredibly creative, someone that has so many ideas that you are bursting at the seams. You enjoy brainstorming to come up with content and campaigns ideas that are unique and memorable. You are talented, not just at writing, but also have a knack for the visual aspects of content.

You work well with others and are comfortable collaborating with other teams and reaching out directly to customers. You like to take personal responsibility for projects to help move them along.

Ideally, you're looking to not only write content but own the content strategy. That includes written content, videos, and campaign creative. This can take the form of: web page copy, case studies, customer testimonials, newsletters, blog posts and email copy.

Work closely with the Director of Marketing and digital team to develop concepts into specific content that will feed into strategic marketing campaigns spanning across multiple touch points (website, print, email, content hubs etc.)
Strategising with the marketing team on the appropriate targets for campaigns
Utilise industry and organizational knowledge to develop ideas and content
Draft and edit assigned content for multiple channels at once
Own the content strategy for the website (goals, schedule, timeline etc.)

Key skills
Degree Educated preferably in Journalism, Creative Writing, English, Communications, or Marketing
Solid professional B2B writing experience across a variety of digital media
Understanding of basic SEO principles and digital marketing best practices
Ability to conceive, draft, proofread and edit written materials quickly
An eye for details, excellent grammatical skills and the ability to develop content that requires little or no editing
Ability to manage multiple projects under tight deadlines, working with a high degree of independence
Working knowledge of Marketing Automation, Salesforce, and CMS platforms (desirable)

Competitive basic salary £50k-£55k
Potential for company bonus
25 days holiday
Excellent career progression avenues
Free parking

Reed Specialist Recruitment Limited is an employment agency and employment business.

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