London (Central), London (Greater)
31 May 2017
29 June 2017
Job Function
IT / Technical, Marketing
Contract Type
Full Time

Job Purpose

An opportunity to join a rapidly growing business in an exciting industry. Based at the Financial Times headquarters in London, the role is responsible for developing marketing strategies and campaigns to support the growth of our B2B subscription business in the UK. The focus is on lead generation using primarily digital marketing tactics, targeting specific organisations and sectors across the business education, government and corporate markets.

Main Duties and Responsibilities

  • Develop marketing plan for UK and international teams based on an understanding of market opportunities, value proposition and business strategy
  •  Agree the campaign objectives with sales with projected impact on the sales pipeline, from lead to opportunity
  •  Identify prospect organisations using demand data. Use internal databases, external suppliers and online ads to build contact lists/lead database
  • Create and execute campaign activity ensuring messaging is tailored to specific segments and relevant tactics are selected
  • Campaigns will span a broad range of the marketing mix including online/email marketing, events and tradeshows, webinars and telemarketing
  • Develop sales tools, including case studies, collateral and presentations, to support the sales effort
  • Deliver marketing activity to agreed timescales and budgets
  • Establish a close working relationship with key stakeholders within the business, in particular the sales and customer success teams
  • Measure results of marketing programmes and their impact on the business. Provide regular reporting
  • Manage and motivate a team of one marketing exec and two telemarketing (dotted line responsibility) to execute marketing campaigns to support new business/acquisition goals 


Qualifications / Competencies / Skills / Experience


  • Graduate with an established track record of developing and executing effective marketing strategies
  • Good experience of marketing in a business-to-business environment, particularly working with a direct sales team
  • Excellent digital marketing skills as well as experience of other marketing disciplines, including events, case study development, collateral production
  • Understands segmentation and has experience of developing relevant messaging/value propositions for target audiences
  • Strong project management skills with attention to dates, deliverables and budgets
  • Has to be comfortable working in a fast paced, start-up type of environment
  • Used to managing and negotiating with third party suppliers, such as printers and design agencies
  • High focus on delivering results and understands the importance of measuring marketing activity
  • Good creative judgement and copywriting skills
  • Comfortable with data analysis and using data to inform decision-making
  • Effective communication skills and works in a collaborative way across multiple teams


  • Direct marketing or marketing qualification
  • Has used Salesforce.com and Marketo
  • Knowledge of the publishing industry and/or business education market

To apply for this position, please click on Apply button.

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