Product Marketing Executive

England,London,City of London
£28000 - £30000 per annum
26 May 2017
24 June 2017
Kieran Fanner
Job Function
Contract Type
Full Time
We are looking for a Product Marketing Executive to join a professional body within the Insurance industry in the City of London

A major focus of the role will be ensuring that the Company has an up to date, relevant and marketable product range for its members in the insurance sector.


* Responsible for marketing the financial services and training products to individual and corporate clients via digital, direct mail and email communications
* On-going housekeeping and maintenance programme of all marketing related web content, liaising closely with the digital marketing team
* Implementation of multi-channel marketing campaigns following product launches, framework enhancements and promotions
* Responsible for the production and distribution of ad-hoc, BAU and campaign email and direct mail communications
* Post-campaign reporting using Google Analytics and sales data to determine ROI against KPI targets
* Management of full marketing collateral including brochures, leaflets, flyers, posters, ads and event stands
* Liaising with internal and external stakeholders, incl. creative agencies, printers and distribution providers, ensuring projects are delivered to specification and within budget
* Assist the department achieve a high standard of quality control on outbound communications by supporting proofing and sign off procedures
* Contribute to departmental reporting such as CEO reports.

You will be work in an exciting environment with the potential to develop your skills for a career that fits with your own aspirations.

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