Channel Marketing Manager- B2B

£230 - £270 per day
16 May 2017
13 June 2017
Amie Hemson
Job Function
Contract Type
Full Time
An Excellent opportunity for a Channel Marketing Manager to work for a Global Technology Business

Client Details

My client is a Global Technology Business based in Surrey- this is working in the B2B part of the business


The Channel Marketing Manager will have the following responsibilities;

* Working with nominated Partners to build co-marketing and activation plans to maximise share of voice resulting in sales of the B2B portfolio and increasing share of business within the Partner

* Building a strong personal network of marketing and business relationships within nominated Partners to develop opportunities that will benefit the organisation above its competitors

* Providing input, guidance and counsel on B2B customer marketing trends and best practice

* Managing all Partner specific activities including: sales promotions, events, incentives, creative and PR.

* For selected products, designing and ensuring that we deliver a world-class launch to Partners and their customers. Key areas to own include Partner communications, engagement, sales and marketing enablement, measurement and reporting as well as Partner capability

* Continually researching industry developments, competitor propositions and work with our Partners to identify opportunities for future development

* Ensuring engagement and buy in from all key business unit stakeholders

* Understanding the customer account requirements and opportunities by developing prosperous relationships at all levels in the account

* Organising and attending monthly/quarterly planning meetings with key stakeholders from Partners

* Being responsible for ensuring marketing budgets are allocated in a cost effective manner to maximize ROI

* Managing the activity review process and analyse marketing activities to evaluate the effectiveness and to drive continual improvement

* Being a 'voice of the partner' championing B2B Partners within the organisation

* As a member of the B2B Channel Marketing Team, participating in the development and delivery of activities to support team priorities

* Attending sales and team meetings to present plans and gather feedback


The Channel Marketing Manager should have the following skillset;

* Ability to identify marketing opportunities for business growth

* Successful partnering experience

* Ability to seek out and build relationships across the channel contract matrix

* Ability to handle multiple internal and external stakeholders and deliver on key projects

* Must be able to multi task and project manage large projects

* Telecoms / IT background, ideally within a vendor environment

* Ideally B2B Channel Marketing experience

* Must be able to demonstrate experience across all marketing mix - ATL, BTL, digital enablement tools

* Commercial ability to produce business case and ROI on marketing spend

* Experience managing marketing budgets

Job Offer

My client is offering the successful Channel Marketing Manager a daily rate of between £240- £270 per day

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