Marketing and Communications Manager
The Design Business Association (DBA)
Founded in 1986, the Design Business Association is the trade association for all those working in the field of design, supporting them and championing the transformative power of design. Our membership consists of 450 design consultancies and design-driven businesses, including many of the brightest and most respected names. We work to build universal confidence in design investment and promote the power of effective design. The bridge between design and business, the DBA is committed to promoting the use of design at a strategic level to solve business and societal problems.
A key part of the DBA's role is to represent the design industry in the wider world - in particular, in its dealings with government and the media. Whatever the issue, it's our job to ensure that our members' collective voice is heard.
The role and responsibilities
Working in an exciting and dynamic industry, with inspiring and market-leading design professionals, it will be your job to develop and deliver innovative, targeted marketing plans which drive engagement and sales across the portfolio of DBA products and services.
It will be your responsibility to collect and analyse data, lead and execute marketing and communications tactics which bolster membership retention and recruitment and events and training sales, and then to measure and report on the effectiveness of your campaigns.
You will need strong project management skills and should be a dynamic, creative thinker with impressive attention to detail and an excellent level of commercial awareness.
— Plan and manage all digital and offline marketing and communications campaigns and activities, including web, SEO/SEM, email, social media, CRM, direct mail, partnerships, PR and advertising.
— Continuously monitor, measure and report on the results of marketing and communications activities.
— Manage and deliver data-driven customer and market research processes, producing analysis and clear recommendations.
— Manage and deliver multi-channel customer relationship management initiatives.
— Devise and implement press and publicity plans across the breadth of DBA activity which contribute to our positioning and support our corporate mission.
— Manage and promote the DBA's online presence, engaging audiences and building our reputation.
— Produce creative and engaging written material for advertising, press releases, articles and other promotional activity.
— Promote the DBA's suite of events, training and awards programmes, creating engaging campaigns which ensure profit targets are met.
— Plan and execute creative, engaging member communications campaigns to support retention and recruitment activities and generate sales leads.
— Manage the DBA's design projects, prioritising design spend, briefing designers and planning and overseeing execution.
— Manage the DBA's website, ensuring that all content is up-to-date, correct and relevant, and working with the rest of the DBA team to develop and amend where necessary.
— Manage and inspire the Marketing and Communications Executive, ensuring objectives and work targets are being met.
Skills and expertise needed
— Strong and demonstrable experience of managing and executing marketing and communications plans.
— Strong working knowledge and experience of managing: social media platforms, email marketing software, Google Analytics, CRM systems, SEO/SEM, CMS management.
— Some experience of managing budgets.
— Experience of design management and website management.
— Creative, with a flair for the written word and a keen eye for the visual aesthetic.
Deadline: 5pm 12th June 2017
Salary: £32k per annum
Contract type: Full time, permanent
Reporting to: Head of Marketing and Communications
Direct report: Marketing and Communications Executive
Based at: Design Business Association, 35-39 Old Street, London EC1V 9HX
Holiday: 25 days per annum pro rata
Please email firstname.lastname@example.org with a CV and cover letter detailing how you meet the requirements of the post. CVs without a cover letter will not be reviewed.