Head of Content Marketing

Recruiter
Location
London
Salary
£45k - £60k pa
Posted
12 May 2017
Closes
09 June 2017
Ref
1628653
Contact
Matthew Berney
Job Function
Marketing
Contract Type
Permanent

A leading Technology brand is currently looking for a Head of Content Marketing to create thought-leading content for inbound and outbound strategies, build brand recognition and drive leads.

The successful Head of Content Marketing will believe in the power of content. They will be passionate about creating insightful content, that educates and goes someway to solve critical issues that are faced by their customers.

Head of Content Marketing Key Responsibilities

  • Creating a content marketing strategy that will drive brand awareness
  • Identify and collaborate with leading copywriters and designers to create powerful, thought-leading whitepapers, ebooks, infographics and blogs
  • Create and manage inbound and outbound marketing strategies built on the Hubspot platform
  • Develop a strategy to significantly increase web traffic
  • Project manage the build of a new website on Hubspot

Head of Content Marketing Essential Skills/Experience

  • Extensive experience producing thought-leading content in the technology/software/IT space
  • Experience running inbound & outbound marketing strategies, from creating land pages and automated workflows, to hooking up various social platforms to drive inbound leads
  • Successful experience increasing website traffic
  • Strong knowledge of marketing cloud platforms (Hubspot, Adobe, Eloqua, Pardot, Act-on, Marketo)

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