Senior Marketing Manager - B2C

£50000 - £55000 per annum + Car Allowance
20 April 2017
18 May 2017
Nicky Price
Job Function
Brand / Product, Marketing
Contract Type
Full Time
A market leader consumer client is now recruiting a Senior Marketing Manager to join their fast paced, dynamic business based in Hyde. Applicants must have a strategic marketing background ideally within a consumer durable, retail or fmcg environment. This is an exciting opportunity to make this role your own and develop a team.

Working with Marketing Director to implement and develop the brand strategy
Implement tactics to deliver brand strategy across all platforms, online and offline channels, liaise with external partners, manage online marketing activities, marketing collateral and internal communications
Managing affiliate relationships across ebay, amazon and other partners
Work with online executive to manage social media sites, Facebook, twitters, blogs, LinkedIn
Managing retail partner relationships, delivering promotional marketing literature, pos, instore displays, sales promotions for the retailers
Attending events and exhibitions, whilst setting up events from start to finish
Managing digital and pr agency relationships
Be the category management lead for the UK business and target category management for all leading retail customers
Provide line management to field based sales, online sales, sales support and marketing teams
Managing and updating CRM system, targeting and segmenting customers with email campaigns
Ensure that the requirement of various retail partners are clearly understood by all parties within the company
Ensure that the company is performing at optimum performance, based on business and personal targets
Effective management of marketing budget
Managing large marketing team

Skills Required:
Educated to Degree level (Marketing/Business Studies)
Must have recent experience working in a strategic marketing role & managing a team
Possess experience of brand re-positioning, product marketing, instore marketing, affiliates, full marketing mix, within a business to consumer sector
Experience of working in a retail, consumer durable or fmcg environment is preferred
Knowledge of CRM, social media, brochures, event mgnt, advertising
Experience of managing relationships with digital and pr agencies
Managing relationships with the buying and npd team
Experience of managing a team

Company Benefits:
Salary £50k-£55k
28 days holiday
Flexible hours
Please only apply if you fit the full skills criteria above.

Reed Specialist Recruitment Limited is an employment agency and employment business.

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