CRM Manager

£35000 - £45000 per annum
18 April 2017
16 May 2017
Wiona Court
Job Function
IT / Technical
Contract Type
Full Time
A leading UK Children's arts and crafts retailer is looking for CRM Manager to join their digital marketing team, based in Essex. You will be responsible for driving a profitable CRM strategy, delivered through insightful segmentation, campaign planning, conducting robust testing plans and results analysis.

Key Responsibilities of the CRM Manager:

* Insightful segmentation of customer data
* Direct Marketing including project managing catalogue activity
* Remarketing and website personalisation through utilisation of customer data
* Email and SMS marketing, including writing engaging copy

Desired skills and experience of the CRM Manager:

* Proven track record in a CRM role, ideally in retail
* Strong experience in a direct or online marketing environment
* Deep understanding on direct marketing and segmentation
* Strong background in developing re-engagement and retention strategies.
* Experience of database targeting, segmentation, testing and response analysis
* Confidence with Google Analytics, remarketing, personalisation, content scheduling & email marketing platforms
* Proficient in Word, Excel, Outlook, Access

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