Marketing Executive (Acquisition)

Location
England,West Sussex
Salary
£180 - £200 per day
Posted
10 April 2017
Closes
08 May 2017
Ref
13813714/001
Contact
Megan Hurley
Job Function
Marketing
Contract Type
Temporary
Hours
Full Time
Develop and implement the integrated acquisitions marketing programme and product marketing execution programme to target and budget.


Client Details

A leading leisure organisation, dedicated to offering the best quality service and experiences to their members.


Description

Roles and Responsibilities;

* Work with Senior Marketing Manager to develop the acquisitions and year 1 member strategy.

* Work with Senior Marketing Manager to deliver acquisitions and product marketing execution strategy across all products

* Develop and drive the acquisitions marketing plan and longer term plans in line with the strategy

* Leverage a prospect pool to drive new member acquisition

* Track, monitor and assess performance of all marketing activities to generate new members

* Work closely with the Retention Marketing Manager to improve dialogue with its prospects and members

* Ensure consistency across all campaigns and sign off has been obtained from all parties.

* Develop and nurture third party relationships and channels and leverage to acquire new members

* Develop a strong collaborative working relationship with key stakeholders


Profile

Skills and Experience;

* Significant marketing experience in an agency or client side within a B2C role and relevant experience in a customer service industry environment
* Experience of delivering innovative marketing campaigns across a range of media channels
* Proven commercial acumen, numerically literate
* Strong relationship and influencing skills within a matrix environment
* Proven strong analytical skills, based on sound understanding of customer and industry insight


Job Offer

6 month contract (temp to perm opportunity)

£120 - £150 per day LTD.

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