Marketing Transformation Consultant

Suzuki GB PLC
Field Based: 1x North and 1x South
17 March 2017
15 April 2017
Marketing Transformation Consultant
Contract Type
Full Time

Key Responsibilities:

  • Be Suzuki GB's expert in digital media and marketing
  • Transform dealers' marketing with the latest advances in social media technology and the latest social media platforms
  • Developing and managing digital marketing campaigns on behalf of dealers, utilising a range of techniques including PPC and SEO
  • Identify digital trends and insights and optimise dealer spend and performance based on insights
  • Devise strategies to drive online traffic to dealer websites
  • Review new technologies to keep the dealers at the forefront of developments in digital marketing
  • Customer Journey mapping, analysing touch points with dealers to maximise opportunities
  • Analysing social media insights to guide future dealer social media campaigns
  • Create and maintain metrics reports on marketing activities, effectiveness and business impact
  • Work alongside other Marketeers, both office and field based, to help distribute dealer content that educates and entertains our audience and supports marketing goals.
  • Continuous Insight and planning in all areas to work towards our goal of becoming digital experts
  • Deliver in-depth training sessions/workshops to educate dealers on current digital, social and CRM developments
  • Production of quarterly recommended activity for dealers
  • Manage and improve dealer lead management activities
  • Monitor and report on effectiveness of marketing communications and their impact on dealers

If you would like to be considered for this exciting brand new opportunity please submit your cv and covering letter detailing your salary via the Apply button.