Senior Brand Manager

Location
England,London
Salary
Negotiable
Posted
14 March 2017
Closes
12 April 2017
Ref
13804821/001
Contact
Sevda Savas
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
This is a fantastic opportunity to drive growth across a portfolio of exciting, progressive brands through development and implementation of consumer marketing strategies


Client Details

The business are a leading drinks business with a portfolio of impressive, ever growing brands that are firm favourites in their respective category. They are a fun, dynamic, fast-paced organisation that offer high levels of flexibility, ownership, autonomy and exposure.


Description

Some of the key responsibilities include:

* Develop consumer insights to unlock brand potential within UK market
* Create comprehensive brand plans
* Implement consumer-facing brand programmes to drive awareness and affinity
* Manage agreed annual brand budgets to maximise return on investment
* Establish and reinforce brand positioning within market, and represent the brand across all media channels
* Drive innovation and NPD to exploit current and future consumer trends
* Formulate comprehensive digital marketing programmes as integral element of brand strategy
* Incorporate evaluation as an integral element of all projects


Profile

Essential:

* Experienced in building effective brand plans
* Consumer Marketing expertise
* Category specific product knowledge
* Strong experience of implementing ATL consumer campaigns across different media

Preferred:

* Media trained
* Familiar with Digital Marketing tools


Job Offer

There is a competitive package on offer and an unrivalled opportunity to really make an impact!

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