Head of Content

England,London,City of London
£50000 - £65000 per annum + benefits
14 March 2017
11 April 2017
Lucy Butterfield
Job Function
Contract Type
Full Time
Head of Content

£50k - £65k per annum


A vibrant, award-winning life and health insurance provider has created a brand new role within their marketing team for a Head of Content. The role will involve taking both strategic and creative ownership of a multi-channel content programme. Reporting directly into the Head of Brand, this is a senior leadership role, requiring a candidate with experience in a senior content marketing role, capable of driving commercial success through insight-led content strategy.

The role:

-Overseeing best-in-class content for the company's 3 main audiences; consumers, intermediaries and employers.

-Working with the company's communications specialists, including PR, ATL, social and sponsorship, ensuring that content adds value to the business across all channels and holds a defined, strategic purpose.

-Working closely alongside external partner agencies across advertising, content, sport and e-CRM.

-Taking full accountability of the success of content strategy, continually measuring and driving quality and best-practice.

-Seeking insight from actuarial partners to identify economic trends which will inform the content strategy and enable correct customer segmentation.

-Central responsibility for delivering content which will position the brand as one that not only offers an insurance service, but as a thought leader in helping customers become healthier and more active.

The successful candidate:

-Experience of working in a senior level, content-driven marketing role, building successful brands and with extensive stakeholder liaison.

-You will understand the real value of content marketing in the communications mix, with proven experience of using content to acquire and retain customers.

-You will enjoy the creative process and working alongside creative agencies.

-You can write a great brief, act as a smart brand-guardian and a wise judge of creative work.

-You have a strong understanding of the alchemy of channels and media in an outstanding content programme. You can put together a winning distribution strategy, disseminating and amplifying content to ensure it get optimal views. You will also be interested in the rapid evolution of social platforms and communities.

-This role spans many teams and specialists within the business and will have a tactful, persuasive and collegiate approach, with the ability to build strong relationships with colleagues.

-You will have experience in using content to position a brand as a thought leader in their market, and are able to turn complex product into interesting content for a non-expert audience.

Apply for Head of Content

Already uploaded your CV? Sign in to apply instantly


Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 8MB

Upload from your computer

Or import from cloud storage

Your Portfolio must be a .doc, .pdf, .docx, .txt, .rtf, and no bigger than 8MB

4000 characters left

By applying for a job listed on Marketing, Advertising & Design Jobs you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.

More jobs like this