Head of Content

Better Placed
England,London,City of London
£50000 - £65000 per annum + benefits
14 March 2017
11 April 2017
Lucy Butterfield
Job Function
Contract Type
Full Time
Head of Content

£50k - £65k per annum


A vibrant, award-winning life and health insurance provider has created a brand new role within their marketing team for a Head of Content. The role will involve taking both strategic and creative ownership of a multi-channel content programme. Reporting directly into the Head of Brand, this is a senior leadership role, requiring a candidate with experience in a senior content marketing role, capable of driving commercial success through insight-led content strategy.

The role:

-Overseeing best-in-class content for the company's 3 main audiences; consumers, intermediaries and employers.

-Working with the company's communications specialists, including PR, ATL, social and sponsorship, ensuring that content adds value to the business across all channels and holds a defined, strategic purpose.

-Working closely alongside external partner agencies across advertising, content, sport and e-CRM.

-Taking full accountability of the success of content strategy, continually measuring and driving quality and best-practice.

-Seeking insight from actuarial partners to identify economic trends which will inform the content strategy and enable correct customer segmentation.

-Central responsibility for delivering content which will position the brand as one that not only offers an insurance service, but as a thought leader in helping customers become healthier and more active.

The successful candidate:

-Experience of working in a senior level, content-driven marketing role, building successful brands and with extensive stakeholder liaison.

-You will understand the real value of content marketing in the communications mix, with proven experience of using content to acquire and retain customers.

-You will enjoy the creative process and working alongside creative agencies.

-You can write a great brief, act as a smart brand-guardian and a wise judge of creative work.

-You have a strong understanding of the alchemy of channels and media in an outstanding content programme. You can put together a winning distribution strategy, disseminating and amplifying content to ensure it get optimal views. You will also be interested in the rapid evolution of social platforms and communities.

-This role spans many teams and specialists within the business and will have a tactful, persuasive and collegiate approach, with the ability to build strong relationships with colleagues.

-You will have experience in using content to position a brand as a thought leader in their market, and are able to turn complex product into interesting content for a non-expert audience.

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