Marketing Analyst - Leeds

England,West Yorkshire,Leeds
£20000 - £25000 per annum
13 March 2017
11 April 2017
Ian Lenehan
Job Function
IT / Technical, Research
Contract Type
Full Time
Marketing Analyst, Leeds £20 - 25K

This is an exciting opportunity for a Marketing Analyst to join a leading agency in Leeds. This agency work with a number of major Retail and FMCG brands and are looking for someone with strong analytical skills to improve the targeting of their campaigns. An interesting and varied role, the Marketing Analyst will be responsible for:

* Improving the overall efficiency and ROI of Marketing campaigns
* Supporting the improvement of customer selection to deliver new and effective marketing campaigns
* Monitoring and reporting on campaign effectiveness ensuring all findings are communicated to the relevant stakeholders
* Influencing the data selection and targeting process
* Owning the improvement of data quality issues
* Making recommendations through insight for the improvement of ongoing campaigns
* Developing and maintaining productive internal relationships with relevant departments such as Marketing and Sales
* Identifying areas where efficiency improvements can be made and driving the implementation of new policies
* Improve practices to facilitate more complex and frequent campaigns
* Ensure clarity of results by clearly defining success measures

The ideal candidate for the role of Marketing Analyst will be educated to degree level, have an understanding of databases and database query tools such as SQL and SAS and be experienced in a similar data driven environment. Both analytical skills and the ability to communicate effectively and influence senior stakeholders are characteristics that are highly desirable in the successful candidate.

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