Digital Content Lead

Recruiter
Location
England,London
Salary
£50000 - £57000 per annum
Posted
13 March 2017
Closes
10 April 2017
Ref
1628412
Contact
Matthew Berney
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
A reputable advertising agency is currently looking for a Content Lead to join their ever-growing Digital team to work across one of their flagship accounts in the FMCG space.

The successful applicant will be the Content team's editor aswell as their day-to-day manager and will be primarily responsible for the delivery of best in class digital content fit for global use.

Digital Content Lead Key Responsibilites

* Oversee the Digital Content Team to execute content plans, ensuring work is completed to a high standard
* Demonstrate leadership to ensure the day-to-day output is delivered in line with overall client strategy
* Work closely with the creative, analytics and social leads to deliver an ongoing programme of continual content improvements
* Ensure content is aligned with SEO, commercial, UX and brand strategies
* Work closesly with the Data lead, to draw on data and insights to ensure effective and commercially aligned content

Digital Content Lead Essential Skills/Experience

* Proven experience producing a broad range of online content
* A strong writing / journalistic background is essential
* A proven ability to edit, coach and develop content writers
* Excellent understanding of SEO strategy and how it links to digital content
* Proven track record of social media engagement
* Strong knowledge of best practise digital content styles and how to sell them to stakeholders

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