Customer Insight Manager

Recruiter
Location
England,London,West London
Salary
£50000 - £55000 per annum
Posted
09 March 2017
Closes
06 April 2017
Ref
1628445
Contact
Elissa Benjamin
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
The objective of the role is to ensure the customer data is fully leveraged across our whole proposition and to run a successful customer insight programme.

Key Responsibilities

* Manage and develop the customer insight programme
* Manage the relationship with their research agency to ensure our customer inisght programme is fully optimised
* Manage and develop reporting from the data analytics agency to ensure customer data is being utilised within customer insight
* Cascade and share the insight across the business and ensure it is being used to drive decision-making
* Implement a programme to input customer data and insight into the business planning cycle
* Own the customer segmentations and ensure they are being leveraged across the business
* Own and deliver the customer scorecard
* Build effective relationships with key stakeholders and teams including the wider CRM team, marketing, trading, online, finance and retail

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