Data & Insights Manager - Marketing

Carter Murray
£62000 - £72000 per annum + Plus Benefits
09 March 2017
06 April 2017
Leon Davies
Job Function
IT / Technical, Marketing
Contract Type
Full Time
Data & Insights Manager (Europe)

£55000 - £65000 (Plus Car Allowance £7000 and extensive benefits)

12 month contract (with the possibility of extension or permanent option)

Carter Murray is currently partnering with a leading global organisation who have a newly created Data & Insights Manager post due to growth of their Marketing team, based in their Northampton Office . There is a European remit for this role.

You will lead the strategy and execution for building a best-in-class marketing and web analytics programme, with your KPI's being Website metrics, sales funnel conversion rates and ROI/business impact. Owning of analytic tools (CRM - Siebel, Google Analytics, Eloqua etc) you will provide actionable insights and recommendations for improving the effectiveness of marketing efforts and website and also managing ad hoc analysis of campaign performance, customer segmentation, KRI/ROI analysis A/B testing etc.

It is essential you have a number of years experience of a similar role and the skills/experience to lead across data, insights and analysis. With a commercial mind set your performance will assist in driving improvements and effectiveness of data.

This is an important time for the organisation and the successful candidate will be an innovative and forward thinking Data & Insights Manager, and they are therefore open to sector and also whether B2B or B2C background.

This candidate will need to work alongside the campaign manager to analyse data to understand what is working well and what isn't to then modify campaign/marketing approach. They will need to optimise campaign effectiveness through the marketing data analysis. Analysis of marketing trends etc- NEED to be marketing/campaign data focussed and not just data analysts.

Start date of approx asap, candidates immediately available or in contracts/permanent posts who can commence in April/May time will be considered.

SR Group is acting as an Employment Business in relation to this vacancy.

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