eCRM Manager

£30000 - £40000 per annum, Benefits: Benefits
07 March 2017
04 April 2017
Jonathan Voss
Job Function
IT / Technical, Marketing
Contract Type
Full Time
eCRM Manager

Our client is a creative and rapidly growing online retailer with their head office in Merseyside. They are looking for enthusiastic and experienced professionals to join their energetic marketing team. We are looking for an experienced eCRM Manager to engage existing customers and develop retention strategies through exciting and strategically planned email marketing and direct marketing campaigns. The right person will be able to apply their creativity and data interpretation to positively influence the consumer behaviour and improve frequency, conversion, AOV and basket size. You will be able to coordinate across multiple teams, and thrive in a fast paced culture.

Responsibilities -
  • Plan, create and execute email campaigns (HTML, links, dynamic content, audience etc.)Analyse data to tailor emails across target regions and customer segments
  • Set and deliver on tangible content and campaign goals.
  • Track and monitor past and current campaign performance and audience behaviour to recommend strategies and campaigns that will increase loyalty, engagement and conversion.
  • Complete regular reporting and analysis of email campaigns for insight building and channel optimisation
  • Create customer segmentation models to maximize the business performance
  • Stay abreast of competitor email activity and industry enhancements.
 Your skills:
  • Detail-oriented, deadline driven, and able to multi-task with solid organizational and time management skills
  • Experience using a CRM and email marketing system
  • Basic understanding of HTML principles
  • Good understanding of email marketing best practice
  • Experience of working within a fast-paced environment, and adhering to competing deadlines and priorities
  • Highly analytical with excellent excel reporting skills
  • Self-motivated and enthusiastic team player

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