Commercial Marketing & Communications Lead

Location
Luton, Bedfordshire, LU2 9LY
Salary
TBC
Posted
08 March 2017
Closes
01 April 2017
Job Function
Marketing, PR/Publicity
Contract Type
Permanent
Hours
Full Time

Marketing & Communications Lead
Department: Marketing & Communications
Location: Navigation House, London Luton Airport

Job purpose summary

  • To maximise opportunities and commercial performance from airline, retail and catering partners through an integrated marketing approach of research, promotion, experience and communication.

Key responsibilities and accountabilities:

  1. To devise and implement a retail (including LLA owned products) and catering marketing and promotions programme that quantifiably improves sales and satisfaction  
  2. To manage, administer and monitor dedicated route development funds and joint marketing plans to retain and support airline development
  3. To develop, lead and deliver on and off-site experiential activations for airlines and commercial partners which enhance the passenger experience and change perceptions
  4. To co-ordinate and manage a research and development programme which embeds a culture of best practice and learning that drives performance improvements with business partners
  5. To oversee relevant budgets to ensure that spending and income is within defined financial plans and targets resources to achieve business priorities
  6. To review and monitor performance against annual objectives and participate in planning future targets that deliver against LLA's business plan
  7. To provide support to all communication functions both on and off line to improve positive coverage and protect the airport's reputation

Secondary tasks:

  • 24/7 first response crisis comms team member
  • 24/7 on call media handling
  • Weekly and monthly monitoring and reporting

KNOWLEDGE, SKILLS AND EXPERIENCE REQUIRED

A successful candidate for this role will have:

  1. Excellent written and verbal communication skills
  2. Experience engaging diverse groups of stakeholders and individuals
  3. The ability to work effectively on their own and as part of a team
  4. A highly organised approach to managing themselves and their work
  5. A customer centric approach
  6. An eye for creativity and innovation
  7. Excellent attention to detail and accuracy
  8. Experience working in a dynamic and fast changing environment
  9. A proven track record delivering successful projects and events
  10. The ability to work on multiple projects at one time
  11. The ability to work under pressure and to deadlines
  12. Relevant academic and professional qualifications
  13. A thorough understanding and knowledge of marketing techniques and concepts
  14. Proven experience in a marketing and communications role
  15. Good financial and commercial awareness with experience managing budgets
  16. Excellent IT and social media skills  

 This job description is intended to give an appreciation of the role and the range of duties and responsibilities to be undertaken. Due to the diverse nature of the role, it does not attempt to detail every activity. Specific task and objectives will be agreed on an on-going basis. The post holder will be required at all times to perform any other reasonable tasks, as requested in order to meet the operational needs of the business.

Successful applicant will be required to provide 5 years' checkable work history and a character reference, and undergo a criminal records check.

To apply, please send a CV with a covering letter via the Apply button.
Closing date for applications is Friday 31st March 2017

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