Marketing Manager- TMT

Carter Murray
10 January 2017
08 February 2017
Hannah Taylor
Contract Type
Full Time
NEW Marketing Manager- TMT role with top 10 accountancy firm.

In this role you will collaboratively develop strategic business development and marketing plans, and work with other members of the team to successfully implement those plans ensuring deadlines and budgets are adhered to and that objectives and activity are consistent with the firm's overall strategy.

* Plan, implement, measure and assess strategic business development and marketing plans within budget for profit centres.
* Proactively manage the activity of individual profit centres' projects, including BD campaigns.
* Develop and implement co-ordinated business development and marketing campaigns including direct and digital marketing, telemarketing, events, PR, advertising and social media.
* Work with the digital marketing managers on encouraging the effective use of CRM Dynamics throughout the firm.
* Research market sectors and work with profit centres to identify suitable target audiences, and build prospect lists.
* Help to develop profit centres' (and their partners and senior staff) profile/brand in market sectors.
* Work collaboratively with other members of the team to identify and develop cross-selling opportunities.
* Generate ideas for topics of communication through knowledge of the services and sectors.
* Use analytics to assess campaign success and inform future marketing activity.
* Write material for the website, communications and other collateral.
* Ensure external communication is timely, relevant and complies with housestyle.
* Coach partners and senior staff on business development including persuasion, negotiation and presenting.
* Work with fee earners to help them build and progress their own personal pipeline.
* Assist with client retention strategies.
* Assist, when required, on proposals and tenders.

Successful candidates will have previous Marketing and Business Development experience from within the professional services. TMT sector experience is desirable and the ability to manage projects simultaneously, often with critical deadlines is needed. You will also have the ability to work with and challenge partners and senior staff.

SR Group is acting as an Employment Agency in relation to this vacancy.

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