Digital Optimisation Lead

Competitive, Great Benefits
11 January 2017
08 February 2017
Kat Dorney
Job Function
Analyst, IT / Technical
Contract Type
Digital Optimisation Lead - Innovative Digital Team - South London


Based in South London, this business bucks the trend of their market by having a highly ethical approach, matched by a cutting-edge digital team. Their brand has stood tall for generations; analytics will allow them to continue in this vein and remain at the forefront of their market online. Essentially, they’re looking for a conversion rate optimisation (CRO) specialist here. With a particularly complex customer journey at times, you’ll become immersed in a testing but extremely rewarding market.

What you’ll be doing

As part of a wider team of 25, you’ll report into the Analytics Manager working closely alongside a team of 4. In the past year the business has begun using a new testing software, so your goal will be to hit the ground running as soon as possible to develop a robust testing programme. This will be formed through analysis of the customer journey, digital content and competitor information, and in turn will allow you to generate insights and personalise the customer experience. With the size of their customer base, it’s hugely exciting that relatively small (and often simple) changes will have a marked impact on optimising conversions and therefore growth online. What drives even stronger results is being able to work closely with the wider team to act on these insights. The development and digital content teams will become good friends in pushing these changes online, so being able to communicate effectively at all levels will be key.

What experience you’ll need

It will likely come as no surprise that having an analytics or testing background from another eCommerce or digital environment would allow you to thrive here. Being well versed in MVT and a/b testing, Maxymiser (or any other similar software) and having exposure to the wider digital mix (UX, analytics and content) will stand you in great stead for the role.

What you’ll get in return for your talents

A competitive salary dependent upon experience (confidential for now so please enquire) along with a raft of additional benefits. These include 30 days holiday, a generous pension, annual bonus scheme, private medical insurance and discounts that extend across all product ranges.

What’s next?

To discuss in detail please contact Kat.

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